Web & Marketing Info Galore
Friday, May 16
Telephone Cock Ups Come To An End..... Maybe
What a magnificent telephone business we have in Australia with
Telstra!
You just know it's going to be one cock up after another with Telstra and they never disappoint!
After moving the office, and finding we couldn't take our 'old' number, we organised for the old number to give a message with the new number we were given and then to divert to that new number.
Phone Disconnected, Then Diverted To The Wrong NumberThat didn't happen of course - took us 7 hours to get that rectified.
And that new number - yep,
they gave us the wrong one!So the message tells the wrong phone number and then diverts to that number.
Terrific. We've only missed about 50 client calls so far and 4 man hours!
So, the new phone number is (and this one actually works):
New phone number is: 07 5535 1967The new fax number is: 07 5677 0296The numbers work so feel free to call.
The interesting thing about all this is that we just knew it was going to happen.
It seemed so simple.
- We'd like a new number in the new office - "Ok, the new number is xxxx xxxx."
- We'd like 'old' number to give a message telling the new number and then it diverts the call to the new number.
Didn't seem that hard - but 2 days later and we're still trying to fix it.
Cheers
Brendon
Wednesday, May 14
New Phone & Fax Numbers
Howdy
As of today we have a new fax number:
Fax: 07 5677 0296
From tomorrow (Wednesday) afternoon our telephone number - 07 5598 4898 - will no longer work. Our new line and number doesn't get activated until Friday, so on Thursday we'll be incommunicado.
Cool word for a bad situation.
Email us at admin@tailored.com.au if you need us desperately.
Our new phone number (remember, this will work on Friday onwards) is:
07 5535 1967
Note: This number has been edited and is now correct.
Cheers.
Brendon
Phone Systems on the Gold Coast - Use Phil Scott Communications
One of the things I try and do on this site is give shout outs to local business guys and link to their web sites to try and help them out a bit when they do a terrific jobs.

The latest star is a guy who installs
phone systems on the Gold Coast - Phil Scott at, you guessed it,
Phil Scott Communications.
Phil has done our ADSL set up, cabling and phone systems set up here on the Gold Coast for 8 years and he's terrific.
A Great Job At A Great PriceNo mucking about, he's an accredited expert who really knows his stuff with phone systems, data cabling, ADSL set up and more. He does a great job at a great price.
If you're looking to set up your
phone systems here on the Gold Coast then Phil is your man.
Cheers
Brendon
P.S: That's not really Phil - he's much better looking.
P.P.S: That last P.S sounded a little gay - not that there's anything wrong with this.
Labels: phone systems gold coast
Why You MUST Aim To Make Digg's* Home Page With Every Single Thing You Write

A couple of months ago I wrote this blog post:
That article was, without doubt, the most popular article I've ever written on this site. By a mile.
You know why?
Because I wrote it with the
intention of getting it onto Digg (that didn't work, but that doesn't matter).
Because I wanted to get the article onto Digg I did something I don't always do.
- I wrote the headline to grab attention.
- I wrote the article to grab attention.
- I wrote about a subject of extremely high interest.
- I wrote the article so it was a bit amusing.
- I wrote the article so it was interesting to read.
- I wrote the article so it provided some value to the reader.
- I wrote the article so it was easily readable - by that I mean the sub headings, the list and the bolded words.
Writing for Digg makes it a much better writer.
The way Digg works - where people vote on the best content - makes you write to get read.
It gets you to hone your writing skills to be highly effective - because if you 're not getting the article on Digg, it's just not interesting enough.
Which means your writing isn't good enough.
Cheers
Brendon
*
Digg is a site that has it's members vote (digg) on the best content submitted.
"Once something is submitted, other people see it and Digg what they like best. If your submission rocks and receives enough Diggs, it is promoted to the front page for the millions of our visitors to see."
Labels: writing for Digg
Monday, May 12
Tool Of Pro Web Developers
Here's a free tool you might like to use to check how your site looks in different browsers - over 52 different browsers in fact.
Browsershots.org is the tool we use when checking that sites we develop work and work well.
Cheers
Brendon
Now You Can Check Paris Hilton's Antics In Order
Check out
TimeTube - a cool tool using
YouTube videos and arranges them in chronological order on what you search for.

The videos that had huge views appear in the timeline bigger than the less viewed videos.
Pretty cool - check it out at
TimeTube.
Cheers
Brendon
Friday, May 9
Chocolate Fountain Hire in Melbourne Equals Wife Heaven
I was down in Melbourne a few weeks back with my wife and we have a mate who has a
chocolate fountain hire business in a Melbourne suburb.

Now I don't know about you, but my wife's idea of heaven is to actually sit in a
chocolate fountain with a spoon or a funnel!
(My idea of heaven involves beer and football.)
I've seen a ton of marketing gimmicks to grab peoples attention, but a chocolate fountain hire has to be one of the best - I know people who go to my mate's functions
just for the chocolate!
If you're launching something and want to grab attention - or increase your likelihood of a big crowd - then for the ladies it's chocolate.
For The Boys - A Beer FountainFor the guys, a beer fountain would be just fine!
Whatever you choose, make sure it's relevant for your market and someone that is decadent and unusual.
Cheers and have a good weekend.
Brendon
Labels: chocolate fountain hire melbourne
Thursday, May 8
The World's Greatest Wife
I have a mate Terry.
Terry is a soccer mad crazy man who adores the
Socceroos.
If you ever need tickets to see the Australian soccer team play - even if it's an impossible to get into match at the World Cup - Terry knows how.
He's set up his
soccer traveling tips web site and gives some great advice - and he tells an interesting story or 2.
His latest one doesn't have the heading "
World's Greatest Wife" but that's what it is about.
This from Terry's blog:
"
I paid in excess of $800 a ticket for an $80 ticket. And all with Veronicas (his wife) blessing."
Yep. $800 for a ticket to a soccer game. What Terry didn't say was he bought 4 tickets!!
Oooooh, that's gotta hurt Terry!
He also talked about
how lucky his wife is in an earlier post.
Authentic WritingYou can tell Terry will build a following.
It's pretty simple - if you read his stuff you can tell he's funny, passionate and really knows his stuff.
Once word gets around - either through high search engine rankings or word of mouth - that Terry knows everything about getting tickets to Socceroos' games, then people will find him and his site.
There is no secret to great writing for a blog other than just write about what you love - that'll shine through.
Cheers
Brendon
"My Dad is An Ego Maniac......"
My daughter filled in a form for school the other day where she had to list my interests.

She listed my interests as
"Bike riding and self praise."Ha! Yes, my daughter thinks she's funny. The rest of the family (except me) thinks she's right!
Aside from the ego maniac thing, it's important to have confidence in what you are doing in business.
For some reason I've always had this unshakable belief in myself in just about anything.
Now that can be a bad thing, but in business it can be a great thing as it helps drag you through the tough times.
Cheers
Brendon
Psssst, Wanna Buy A Kidney??!
There's been a lot of debate lately here in Australia regarding the low level of organ donors we have here and how people go overseas and buy kidneys from donors.
One of the experts here suggested it would be okay to start the practice here where
you can sell off your organs at the right price.
My mate Phil is
a caricature artist and came up with his, as usual, unique take on it:

Cheers
Brendon
Labels: caricatures
Wednesday, May 7
iPhones Coming To Australia
It's just been announced that iPhones are coming to Australia.

One of our clients - Paul over at
Smooth Mobiles - has been selling
iPhones in Australia for a while now and I got one from Paul a while back.
No review from me other than to say the iPhone is without doubt the best phone I've ever owned.
Buy one.
Paul's service is simply unbelievable and I can't recommend him highly enough.
Cheers
Brendon
Labels: iphones
Saturday, May 3
How To Avoid Hidden Costs With Your Web Site
We are working on a client's site and she has a limited budget and was adamant that she didn't want any hidden costs. Fair enough too.
The best way to avoid hidden costs is to avoid springing hidden requirements on your web developer.
"Oh, by the way......I'd like to be able to sell thing from my self. That's wouldn't be extra would it?"Me: No, of course not.
It's just an extra 6 hours work for us and we'd be thrilled to give you that even if it means we make a loss. After all, it's important that I get punished for you not giving me a full brief! ;o)
Cheers
Brendon
Thursday, May 1
Recording Skype Calls

I use
Skype to call international numbers and when I want to interview people (we often use audio testimonials on client sites).
I've used
Hot Recorder for years but have lately started using
Call Graph:
- it's very easy to use,
- you can set it to record all Skype calls automatically,
- it records straight to mp3 (you have to convert calls from the HotRecorder format).
The price is right - it's free.
Cheers
BrendonLabels: record skype calls
Wednesday, April 30
They Write Nice For Scumbags
You've got to hand it to these pain in the #$%* scammers - some of the letters they write are funny.
Parts are even eloquent.
Here's a bit from Mrs. Casey Hardwicke who
wants to give me a lazy 87 million pounds (over $200 million).
"My husband was a businessman before the cold hand of death took him away on the 3rd of December, 2005 at about 2:00am. Our marriage lasted for over a decade without any fruit of the womb."
Yep,
"the cold hand of death" and
"without any fruit of the womb" - lovely stuff.
Cheers
Brendon
Tuesday, April 29
Bike Storage - Doing An Australian Site Shortly
I've already had a few people asking me if we'd be selling our
bike storage product here in Australia.
The answer to that is a big yes .......................but not yet.
You see, we're started the USA site to test a few things because the data collection we can do is so much faster with the US site (there are a lot more searches done for the niche).
Once we have that data we can make better decisions about how we go about the
Australian Store Your Bike site.
Cheers
Brendon
Labels: bike storage
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