We’re redoing my brother’s gym equipment hire business web site.
We ran a design competition over at 99 Designs and received some stunning entries.
Same colours and structure as this site, but our client (my brother’s business manager) picked it from 54 other designs. What the client wants the client gets (as long as the design works).
Cheers
Brendon
Okay, as you know, one of the main things I try and advocate with your marketing is to
Standing out in your market gets you noticed. And you want to get noticed.
Little things can make you stand out. Just today we’ve redesigned our business cards.
Toby is the new creative guru here at Tailored and came up with a unique kind of card for me.
I did make a protest with “People will think I’m an ego maniac jerk if they read the title!”
The guys in the office took a vote and it was unanimous.
I am an ego maniac jerk. So the titles stay.
Bugger!
Cheers
Brendon
I’m often asked the best way to market a web site.
The answer is that there are a range of strategies that need to be implemented and the strategies to use vary from web site to web site.
You really need to understand the web site, the client and what they’re trying to achieve to provide the best marketing ideas.
You need a real sense of the brand and the objectives otherwise you simply can’t provide great advice.
And I say all that stuff for 1 of 2 reasons (you can pick):
Despite your pick (I know how you think)) it’s because it’s true.
We break down web marketing into 5 main strategies.
These strategies often overlap, but if you implement each one (and I’ll expand on each strategy in a later post) then you’ll have a well marketed web site.
Cheers
Brendon
We’ve just launched this ugg boots web site in Western Australia.
They also have the most amazing sheepskin jackets.
We didn’t do the design, we moved the site to a simple content management system so the client could very easily edit the site and the products.
Cheers
Brendon
Proud father moment ahead.
My son Jack gets more publicity than Paris Hilton here in Queensland where we live.
Here’s an article from a few weeks back.
On the weekend the local newspaper ran a great article in the local newspaper after he was nominated for a local community award.
Click image to make it larger.
The most striking thing about the articles has been how many people actually read them. I always thought people generally flick through the newspaper, but we’ve had heaps of people mention that they saw the articles.
Media coverage works because it gets seen. It’s that simple.
Cheers
Brendon
I just took this photo a couple of hours ago at Broadbeach on the Gold Coast – You can take mum for a walk too if you really want to.
Just visited the Optus Music Store to buy some music and got this message:
“Our system has detected that you are using Mozilla Firefox or an alternative browser to Internet Explorer.
In order to browse our store, and purchase and download music, you will need to install an IE Tab extension. Please click here for an easy installation guide.”
I don’t need to install anything idiots.
YOU need to get your stuff compatible with Firefox.
Remember, it’s not about your needs as a seller. It’s about my needs as a buyer.
Cheers
Brendon
In my post below I talked about how a local restaurant owner has missed out on $1,000+ in sales because he didn’t divert his phone to somewhere where it gets answered.
I said at the end I’d show a little trick that will “increase your chances the customer will leave a booking message.”
This strategy can be applied to any business is some form or another.
Step 1: Hungry diner rings up to make a booking.
Step 2: They get your answering machine.
Step 3: Your message doesn’t say “Leave a message”.
Your message (because you’re smarter than the average Joe) says:
“I apologise that we’re not here to answer your call. If you’re ringing to book in for a meal, you now receive a free bottle of delicious De Bortoli wine valued at $15 because we didn’t pick up! If you’re a non-drinker then we’ll take 10% off the food bill.
So please leave your booking or enquiry details and we’ll call back ASAP to confirm – look forward to seeing you soon. Beeeeeeeeep.”
(Had to get the “Beeeeeeeeep” in there to keep it real!)
It will work because it’s different.
Different usually works.
Cheers
Brendon
Web Design Business Kit
by Brendon Sinclair
