Sticking with the database theme, a potential large sales opportunity for your business could well be add on sales.
Sell a bike, then bike clothes, maintenance gear, new tires, helmet, etc, etc.
People are more likely to buy from you if they have already bought from you, if they are buying from you and if you make them an offer.
Simple enough. Give it a try and see how you go.
Does it really work? Ummmm, Yes! "Do you want fries with that?" contributes a huge amount of profit to McDonalds bottom line.
Ask the customer to buy something else that will complement his original purchase - chances are he'll say "Yes."
Cheers.
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