Friday, April 18  

This may be your biggest business asset

It has happened again. It happens a lot.

'It' is this.

In my discussions with a prospect today, I asked him about his ongoing marketing. He is in an industry where 50% of his sales should be repeat purchases. This guy didn't know what his percentage was.

But..............................he doesn't market (or even have the names and addresses) to these previous customers.

Every business needs a database of its customers. And with that database, continue to market to your existing customers. They are highly likely to buy from you again. Your customer database is a huge business asset.

We use ACT! - a relationship database that is just right for us. Take a look and see if it would do the job for you.

Cheers.