Thursday, July 24  

Swear words work a treat!

Interesting heading on that last blog.

The swear word gets an emotional response. I've had 3 people say what a good headline it was, and 3 people say how terrible it was. People usually never make a comment.

I remember reading some research from the TV quiz show 'The Sale of the Century'. The format of the show was they had a 'carry-over' champion who kept playing night after night if he/she kept winning.

The makers of the show didn't mind if you loved or hated the champion. The problem was those feeling indifferent. If you hated the champion, you watched hoping he/she would lose. If you loved him/her, you watched hoping they would win. If you were indifferent to the person then you didn't bother watching.

Same with radio 'Shock Jocks' - people listen longer to hear what disgusting thing will be said next.

The point of all this?

# 1: I ramble on a bit!

# 2: Marketing is about doing what works. Not what you like, or I like. It's about what works.

So do that.

Cheers Big Ears (but insulting your audience is a no-no. Oooops!).