I have three- (3) things to say here. And three- (3) things only.
1. I run a couple of web sites that make good money. So what you are about to hear is from someone who actually knows what he is talking about. Yep, I know that's unusual in this world of hyper hype, but there you go!
2. Content is king. There is nothing - not pretty graphics, not a Flash movie, not groovy navigation - nothing at all as important as content.
Great content (really, really useful information for your market) will get plenty of people to your web site. Get people to your site and they can buy. If they don't visit your site they can't buy.
My most successful site ever looks horrible and yet sells many, many $$$ worth of product each and every day. It's packed full of content.
3. Good writing is important on your web site. Get a different headline like the one above! I'd be happy to bet you that the headline above took your interest. And the important thing about that headline is it doesn't matter if you loved or hated it (actually it's good if you loved or hated it).
If it got a strong emotional reaction - good or bad - then the chances that you'll keep reading will go through the roof. And that's what the writer wants.
That's it for developing a profitable web site. Content, content and more content.
Cheers.
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