We have a brag wall in the office. This is the wall in the reception area where we display awards, client testimonials, photos - in fact, anything special that shows us being good at what we do.
The brag wall serves the purpose of indicating to the client's coming in that we are trusted and honest suppliers of what they are buying. After all, that's what the brag wall items do - whether it be in words or just by being there (such as a plaque from a client thanking us for our support).
The brag wall provides instant credibility.
People find it difficult to trust others these days, much more than previously. We struggled with this until we gave our clients a 100% money back guarantee on everything we do for them.
Could you use some extra trust from your customers? If so, then a brag wall could be just the thing!
Testimonials, photos, press clippings, plaques, trophies.........the list goes on. Start a brag wall today and your credibility will zoom up.
Cheers
Brendon
Labels: business marketing
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