Sunday, August 10  

The choices we make - understand this and you could make millions!

Whenever we develop marketing strategies for a client's business, we look very closely at the choice influences on the target market. That is, why do people buy from the businesses they do.

This afternoon my son and I went to a computer store and purchased a CD labeling package. From there we bought lunch from a takeaway joint, drove to the beach and sat on a bench and ate lunch.

My son is only 10, but I try and get him to understand business when there is a lesson to be learnt. My children call them "Dad's business lessons."

Today we talked about what influenced our decisions.

The computer store was about 20 km away from my home. I passed probably four- (4) computer stores on the way...click here for more