Tuesday, August 5  

I'm getting drunk tonight and here's the reason

There is a show on TV in Australia at the moment that is our version of American Idol. Not surprisingly it's called Australian Idol.

Instead of gently telling hopefuls that haven't made the cut, the judges use a mixture of scorn and insult to humiliate the young person up there given it all.

The latest radio station in my city is Hot Tomato.

Actor Russell Crowe fronts a rock band called "Thirty Odd Foot Of Grunt". It's a band put together by Russell and a few mates and it's apparently a decent band. They played in my city (the Gold Coast) on the weekend. During the performance Crowe apparently introduced Steve Irwin, the famous Crocodile Hunter, and his little daughter. Steve went on stage for a bit.

This morning on Hot Tomato, the DJ wanted to "test" just how well Crowe and Irwin know each other. So he rang Steve Irwin pretending to be Russell Crowe.

Irwin didn't pick that the voice wasn't Crowe and that was a cause of much hilarity for the DJ.

What sort of inane, dull and stupid radio is that. So Irwin and Crowe aren't real good mates. Big deal. Should some unknown DJ trying to make a name for himself try and humiliate someone else?

And why do we, via our TV and radio programs, have to humiliate people having a go in life?

No. What boring radio.

As usual with my stories there is eventually a point.

And the point of this tale is this: I buy media. I buy radio ads. I buy radio ads on the Gold Coast. Am I more likely to buy radio ads from Hot Tomato?

Actually it shouldn't affect my decision.

As a professional buyer I can't let my dislike of the on-air personalities affect my buying decisions - I have to get the best value and most appropriate deal for my client.

But I have a way of getting even with Hot Tomato for annoying me!

Their launch party is tonight at 6 p.m. I have an invite. The booze is free. I'm going to have 20 drinks for me, 20 for Russell Crowe and 20 for Steve Irwin!! That'll teach 'em!

Cheers.

Brendon