Tuesday, August 19  

"Thank you for keeping your word."

A new client said that to me today. And it reinforced to me how important trust is in working with people.

This client had recently taken over the management rights of a resort and very quickly identified that she needed a web site up to accept online bookings. She didn't have a lot of computer skill, so relied on us to a large extent.

We had a long meeting with our client to find out exactly what she needed, then we offered her some solutions.

One of her key criteria was for the web site to be completed within a week. We worked hard to get it done and managed to finish the site in just 5 days. And it's already doing a great job.

As businesspeople, having our customers trust us is hugely critical. The two- (2) big things you can do to demonstrate your trustworthiness are:

1. show testimonials from other clients
2. guarantee your service or product

Those two- (2) things remove a lot of the risk your customers feel everytime they make a purchase. Remove that risk and your sales will go up.

Regards

Brendon