Tuesday, September 16  

And what to answer if the client asks you this tricky one

Morning. My lovely wife has just brought me in a milo (a chocolate drink) with 3 marshmallows in it. Now that's what I call a breakfast!

I had an email from someone who asked a great question related to the below post (and the article question):

"Ah Brendon, but what if they say they want a cheaper service?"

It's a terrific question because many people do worry about the pricing.

Here's my answer to that question.

"Great question! To ensure the best possible solution for you means we have to be commercially viable. To be around in another 6 months so we can continue to provide value to your business is what we both want.

The fee is at that level to ensure the best possible job for you - and by that I mean so we can provide the best design, the best advice, great back-up, so we can have time to fully consider the issues affecting you, etc - if we dropped the fee, the quality of the project would need to suffer due to the commercial reality.

You wouldn't want that would you?"

Not the exact answer I would provide, but the underlying message is the same. Always sell the value. Not the price.

Have to run - my chocolate drink is getting cold!

Have a good day.

Brendon