Today marks the 2nd anniversary of the terrible September 11 terrorist attacks. The day represents so much for so many people that many businesses feel a need to somehow acknowledge it.
I've had some emails from clients asking if they should mention it.
The answer: I have no idea.
Something like people's feelings toward September 11 is deeply personal. If you want to make mention of it in your business, then do. If not, then that's fine too.
Some people may feel that others view an expression of sorrow or sympathy (or simple acknowledgement) from their business as a cynic attempt to gain some commercial benefit from being perceived as sympathetic to the market.
I don't believe that.
September 11 is a time to mark for so many reasons. So if you want to, go ahead and acknowledge it to your customers. If you don't feel comfortable mentioning it, then don't.
It is a very special time and a date we should all remember. Take care.
Regards
Brendon
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