Thursday, September 18  

Jack & Harry very happy with dad's golf

As you can see by the blog below, I had a game of golf yesterday. It was a corporate day and every hole was sponsored.

What that means is each hole had a promotional team set up for whatever company they were representing. There were free drinks, free food, fun competitions.....the usual stuff.

One of the holes was sponsored by a local car dealership and their fun little promotion was they had a collectors model car gift wrapped in a small box about 80 metres down in the middle of the fairway.

The car was 1:43 to scale, signed by the driver and valued at about $100.

Entry was by putting in your business card - all cards were used later to draw an additional lucky prize.

Each player (130 of us played on the day) had a go at getting a ball as close as we could. 1 shot per player.

I'm a winner!!

I managed to hit a good shot and it rolled and rolled - coming to stop against the box (did I mention it was 80 metres away!!). The judge took a look, gave me the prize and went off to find something else they could give away!

I have 2 sons (Jack - who is turning 11 on the 28th - and Harrison - who is 9) and they were thrilled when I handed over the prize when I got home (my wife made me hand it over to them. I wanted to keep it for myself!).

3 good things came out of that.

# 1 - I can brag about what a good golfer I am (okay, okay! I know it was fluke!)
# 2 - My boys think I'm fantastic!
# 3 - The car dealership has now got a great database for potential customers for their luxury cars.

130 of their target market have met their marketing manager.

130 of their target market had a positive experience with the company.

130 of their target market were exposed to some great branding.

Every single person who played golf that day gave a business card (actually about 15% didn't, but the quick thinking marketing manager had blank cards people could fill in) to the company.

Now what will happen is that those 130 golfers will go into the company database and a direct mail campaign will probably be initiated. A campaign that has already started off on a very positive note.

That's very cost effective marketing.

Plus, I'm a great golfer who won a model car!!!!! Did I mention that??!

Have a good day. I'm off home to start bragging to my kids again.

Regards

Brendon "Just call me Tiger" Sinclair