Mmmmmmmmmm, I'm an ageing, rapidly fading female pop star. No one is really interested in me anymore and my songs these days are about lattes, butlers and private jets. I'm getting old.
Just how can I spark some interest in me?. Me as a product.
I know, I know!! How about I contrive a ridiculously less than subtle open mouth kiss with another female singer whose career is also on the slide!
That way, we'll have our picture on the TV, outraged people talking about us and attention, attention, attention.
Well, it wasn't a bad idea! After all, Madonna has successfully used the tactic of appearing controversial to build a career that has generated a staggering fortune. And people fall for it everytime!
You see, controversy works. And it usually works well. People are draw to controversy. People love to hate controversy. People are fascinated by controversy.
Look at the current Californian Governor race - there is a huge controversy about Schwarzenegger's reported wild youth. It might help him, it might not. But it sure has attracted some attention!
If you market your business, your product or your service with controversy you will make a lot of sales (but be warned, it can be a very tricky strategy for a whole range of reasons).
Controversy gets attention. Attention get interest. Attention should lead to action. Can controversy help your business?
Regards
Brendon
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