I'm in the office tonight just making sure I have everything organised for a busy day tomorrow. It starts at 8 am with a meeting with a client to discuss a 3 month radio ad campaign.
From there it's a meeting at 9.30 am to present the final marketing plan to a client whom I'm sure will do fantastically well. 10.30 am is making half a dozen phone calls to tidy up a few things. From then on it's easy - I'm playing golf with a client at 11.30 (all work and no play makes Brendon a very dull boy!).
I'm just going over the marketing plan we'll be presenting to our client tomorrow. The client is very successful already and knows what he is doing. He's a no BS kind of guy who needs just a bit of tidying up via putting a few systems in place and his business is ready to explode.
Developed the plan in close consultation
After developing the plan in very close consultation with the client, I believe it will work wonderfully well because of 1 simple fact. It's easy to follow. Real easy.
The client trusts us, so we don't have to present a 100 page plan of fluff. It's 6 pages of an overview and then simple pages of actions to take.
Click here to see an example of one of the actual pages we'll be giving him.
There's a timeframe and a budget sheet (both on 1 page). And that's it.
The older (and hopefully wiser) I've gotten, the simpler our marketing plans have become. I believe that I can get a marketing plan down to 1 page in total. And I truly believe that would be a terrific plan.
Keep your marketing simple. The more complicated and fancy it is, the less likely it is that it will be implemented.
Have a good day (and wish me and my terrible swing all the luck in the world on the golf course tomorrow!).
Brendon
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