Monday, September 8  

Trust me.....I'm a consultant!

Okay, so they're words you should run from! But before you sprint off, I'd like to say a couple of things.

I was talking with a fellow who came in to see me today to discuss if I could help his fledgling business. After a decent review of everything he could tell me, I said I believed I had some solutions for him.

I then went on to say this:

* We guarantee our work 100%
* By using us you will save thousands of dollars and plenty of time

Employing an expert provides a whole range of benefits - not the least of which is access to that person's contacts and intellectual property. In many cases my clients gain enormous benefits from those 2 things alone when they engage us.

Just last week a client rang and asked for a quote on some television ads. One of their retail stores had already gone ahead and sourced quotes from the desired TV station, not realising that we usually buy the media.

We went through our media buyer (who buys in huge bulk) and we could get a deal at the exact same station, in the same city, in exactly the same spots, but with major 2 differences. We got:

20% cheaper - saves the client $3,000
33% more ads - equates to $6,000 or so in value

All because of our contacts and buying power.

That's a good example, it doesn't always pan out as such a perfect example, but the message is that an expert can save you a lot of money, rather than cost you a lot of money.

It's all about value.

Don't be afraid to engage a consultant - just make sure they guarantee the quality of their work (why shouldn't they? We don't say everything we do will work - life's not like that - but we do say that our advice is quality advice based on best practices).

Have a good Monday.

Brendon