We did some work with a new client last week and writing copy was one of the things we did for him. We wrote a headline similar to the one above - cheesy, over the top, used car dealer sort of stuff.
And a day or 2 after we wrote it, I was involved in a debate with someone who huffed and puffed that headlines like the above turn them off. I said to that person what I'm about to say here:
It doesn't matter that you don't like it.
Effective marketing is about connecting with your target market. That is, you need to communicate your message to a very specific group (usually) in the way that gets results.
And just because I don't like the heading I used above doesn't mean it doesn't work. The target market might love it. It might work great at doing what it is supposed to do - and that is make people read further.
Having said that (!), the people reading this site are smarter than your average guy or gal. So these sort of headings don't work for you guys!!
But these headings do work for many, many others.
You need to adjust your marketing strategy for the very subtle, but significant differences in your target markets. What works for 1 person doesn't necessarily work for the next person.
Cheers.
Brendon
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