As a marketing consultant I'm often asked what we need first to be able to get the job done.
Here are the top two- (2) things in order that make it really easy to market a business:
1. Objectives - we have to know what you want to achieve.
2. Resources available - not just the budget, but also an understanding of what other resources (such as exisiting databases, etc) the client might already have.
If you have those two- (2) things then you can make a very solid start with your marketing. It ain't rocket science.
Regards
Brendon
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