Wednesday, October 1  

Don't just do 1 thing

Howdy. Hope you're having a good day.

Just wanted to write a note about doing just one- (1) marketing thing.

* Don't just advertise in magazines.
* Don't just do direct mail.
* Don't just set up a web site.

Do all three- (3)! A key component of any marketing strategy is the integration of the strategies together to create a powerful and consistent message. Messages that continually reinforce each other, and provides excellent synergy (hate that "synergy" word but it fits here).

Keep the message the same. Repeat it. Push it. Brand it.

Cheers.

Brendon