Monday, October 27  

Focus on what you do well - and systemise everything

I'm writing this because I've just added a new article about this very subject and I've just been reminded of a good example.

Just two- (2) weeks ago a new client gave me the name and contact details of a local recording studio for our possible use in recording speeches, videos, on-hold messages, etc for our clients.

I rang the contact - a couple who had just started the business. The guy who answered the phone was very helpful and promised to send me somethiong out in the mail that same day or the next day at the latest.

Two- (2) weeks later and I'm still waiting.

This guy is probably a terrific sound engineer. And that's what he should focus on.

He should systemise everything else in the business so he can concentrate on just that one- (1) thing. Maybe having an Info Pack there, ready for mailing would be advantageous.

Now I'm not having a go at this guy. It's tough to get your business going and he probably has a million things on his mind. But finding and getting customers should be an important focus.

Cheers.

Brendon