The blog below and associated article has attracted some comment from visitors to this site. Customer service is a topic that gets a lot of people's gander up.
How's your customer service?
If you're not too sure, try these out.
* Get someone to come into your business and buy something.
* Get someone to come into your business and complain about something.
* Get someone to come into your business and check it out from the same sort of perspective that I checked the camping store out.
The results could surprise you. And they could also enable you to make changes that could kick your business up a whole new level.
I never want this web site to be negative (and the post about the poor customer service is a little, even though I suggest solutions to the problems identified), so I've dug up a Mystery Shopper form that you can use yourself.
This is the same form we use when we assess retail businesses and their service.
Click here for the free Mystery Shopper questionnaire. It's a pdf file so you'll need Adobe Reader if you haven't already (you can get that bit of software here for free - 99% of computer have Adobe Reader though these days).
I'll just leave the questionnaire up for 3 days. Hope it helps.
If you are interested in us reviewing your business from a marketing perspective, please give us a call on 07 5598 4898 (we have clients all over Australia).
Have a good night.
Brendon
[ comments ]
Post a Comment