Sunday, November 2  

Breaking the rules in your advertising - why you shouldn't do it

I take a look at a lot of other advertising agencies. Many of them advocate "breaking the rules."

But in advertising, the general rules are there for a reason. A good reason.

You see, advertising works best when it sticks to pretty simple rules. Our main rule is this:

Communicate the message as clearly and simply as possible.

Once you start breaking that rule, you are in a bit of trouble. Sure, be different - but that usually means being clear!

The best example of this might be many TV ads at the moment. Here's what they all do: (not all, but you get the message!)

* Stick a car on a mountain top.
* Turn up the music.
* Have the car drive down the winding road quickly.
* End ad.

Boring. The same. No differentiating message.

Have your advertising communicate your message. And yes, it is probably better if it's different - if only because that means it is clear.

Regards

Brendon