Saturday, November 8  

Let's talk

I run a marketing workshop most Fridays. And on Friday afternoon the team here close the office at about 3 pm and we have 'Friday afternoon drinks'.

Both of these things are creative outlets.

The overwhelmingly consistent comment I receive about the marketing workshops (we send invites out to local businesspeople), is that just talking about marketing crystalises what they need to do in their mind.

And our drinks after work always produces some great ideas for our business and clients. Just yesterday we came up with some fantastic ideas for products for a new client.

Talking is great. Talking gets you focused on the issue at hand. Throwing ideas back and forth is a great stimulant.

Brainstorming/throwing ideas around/whatever you want to call it. Take a minute (or an hour or a day or a week) to step back from your business and think about the big issues.

Involve others - whether it be your own team, partner, mentor, etc - and you'll get a fresh perspective and some great ideas and solutions on how to build a better business.

Cheers.

Brendon