Yes.
The man is not happy. Apparently he has web site where he writes quite often. And he has mentioned his birthday on more than one occassion. He's not very subtle.
When the postman arrived today, this man (let's call him Brendon) ran excitedly to the door. But alas, no gifts from readers. He sulked all day long!
Yes, it's my birthday! Happy birthday to me!!
Not to complain or anything ;-( but what a great advantage for any supplier to have made a note of my birthday at some stage and sent me a card. Or an e-mail. Or called.
Business is about relationships. People buy more from people they like. People like being wished happy birthday.
Can you get hold of your customer's birth dates?? Give them a call on the day, offer them a discount on the day, send them a card. Acknowledge your customers and like them.
Not only is it nice to do, but it's nice for business!
Have a good weekend. I'm off to dinner with my gorgeous wife.
Brendon
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