Wednesday, November 5  

Sex. When, where and how.

That got your attention!

I'm talking about sex in advertising. There seems to have been a shift lately towards using fairly graphic sexual imagery to promote anything from shoes to shops, clothes to cars.

I've just been involved in a debate regarding the use of sex in advertising.

But is it a good thing? Hmmmm, not too sure.

Superficial advertising doesn't work. Relevant, strong advertising with a message does. That's probably the key message.

Regardless of whether you use gorgeous women or men, or plain Jane or Joe, make the message the focus. Sell the benefits of your product. Be strong, clear and focussed.

That's good advertising.

Cheers.

Brendon