Monday, November 24  

What the world needs now is love, sweet love - can't remember who wrote that

Shocked enough??

From Michael Jackson, to war, to the lyrics of the latest rapper..........it goes on and on. And on and on.

Part of being a good marketer is being able to 'feel' the public mood. What might appeal to your market. All the research in the world doesn't compare to a smart person taking a look around. Call it intuition if you like.

And right now I'd suggest the world needs some positive stories. People are crying out for them.

As you work in your business day after day after day, you'll develop a great sense of what works (and doesn't work) to attract the sort of customers you want. Don't dismiss your thoughts just because some fool marketing expert trots out a line of research and rhetoric.

Cheers.

Brendon