I played golf today with 3 others - a great day was had by all. The day was put on by a charity we do a little work for and they gave us 4 spots as a way of saying "Thanks for your support."
Col was one of the guys I invited along and, boy, am I glad I did!
17th hole. Par 3 over water. 140 metres to the hole. Nearest to the pin (the person whose first shot is closest to the hole) wins a prize.
The prize? Your weight in James Boag's Premium Beer.
After much discussion our group agreed that if any of our 4 won, we'd split the prize between the 4 ouf us.
Col, the legend, then smacked his ball to within a foot and we won! (Only problem was, Col is only a small fellow. 75 kgs to be precise. Still, it was enough for us!)
At the golf day the only beer you could buy was James Boags. They had signage everywhere. The drinks staff all wore James Boags t-shirts. Our complimentary bags contained a James Boags key-ring. James Boags was everywhere.
That's lovely marketing. Well targeted and integrated campaign to brand James Boags as a quality beer. And for a few cases of beer, very effective.
Cheers, I have another 32 bottles to get through!
Brendon
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