Like many people, one of my New Year's Resolutions is to get a bit fitter. One of the best tools in helping me achieve this is Heart Rate Monitor. (These things are fantastic - if you exercise to your appropriate heart rate you'll get fitter faster, and lose weight quicker.)
My old Polar Monitor had given up the ghost, so I went looking for a new one.
What influences the buying decision?
As with many high priced items (a Heart Rate Monitor will cost between $150 - 500 depending on what features you want), the propsect will gather together and review as much information as possible before committing to a purchase.
And although I knew how great the Polar Monitors are, I still wanted to make sure I was getting the right monitor with the right features.
* I checked out the Polar stand.
* And read a couple of brochures.
* And asked the Sales Assistant.
I didn't really get all the information I needed. And then I remembered that Polar have a great web site. So I zipped back to the office (a 5 minute drive), checked out the web site, got the answers and reassurance I needed before I was comfortable enough to buy.
Jumped back in the car, back to the store and purchased a monitor. Not a bad result for Polar considering their investment in the brochures, point of sale material and their web site. But the store could have made it a lot, lot easier to buy.
I'm sure a lot of people want some information that the usually part-time sales staff cannot provide. And a computer with access to the Internet would be the perfect sales assistant to provide that information, that assurance and that help.
Make it as easy as possible for your customer to buy from you. Give them every available tool so that they can get exactly what they want from you. Easy!
Have a good night.
Brendon
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