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Thursday, January 15  

Communication is key

I think a lot of the stuff I write is just basic stuff. But a lot of the time people don't have the knowledge or tools to know, let alone do, the basic stuff.

I rang a manager of a sports personality here in Australia to discuss the sports personality possiblly launching a client's business and being involved in ad and media campaigns. This manager was going to get back to me on Monday. He still hasn't contacted me.

The chances of us using his client are now minimal because I know the manager is poorly organised, a bad communicator and doesn't care about me or my client.

In this day and age we have a lot of tools to keep in contact with people. Phones, faxes, emails, mobile, PDA's.......the list goes on. And today I installed a contact database for a client.

After showing her the functionality of this software, my client was thrilled. She could see the database saving her hours and hours of work. As well as helping to keep her more organised and working at top pace.

The software is called ACT! The latest version is 6.0.

If you need a database to track customers and prospects and help arrange your schedule, then buy it. It's a great bit of software and well worth the small amount they charge for it.

Cheers.

Brendon
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