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Monday, January 12  

Good people - get them as clients

I received an email from Marco a few days back. Marco's email will take me a good while to respond to and I told him I would respond by yesterday. Which I didn't.

If you read this blog as you should - everyday! - you'll know that it's been a little busy here lately. Marco was kind enough to email me and say he understands why I hadn't the time to respond and that he was looking forward to my response when I had time.

Marco is the sort of person you want as your client. Good and decent and understanding. One who realises that people priorities shift. That life doesn't always go as planned.

We seem to have the vast majority of our clients like that and I'm figuring out it's more by deisgn than luck.

Just this week I have suggested to some clients that they might be better served going elsewhere for the service they were getting from us. In my ongoing assessment of how I need to grow my business I recognise the type of people we need, and these guys weren't it.

We wnat clients who we can provide great value to, and who are good and decent and trusting.

Getting the right clients is half the battle. You can build a great business only with great clients.

Cheers

Brendon
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