Sunday, January 4  

Goofing off - a major part of my strategy

Part of my day today has been spent sitting here in the office looking out at the Pacific Ocean, contemplating my navel and thinking of the strategies we'll employ in our business next year.

A new year feels like a fresh start, and we want to attack 2004 with gutso and enthusiasm.

Sitting here contemplating 2004 is important. It may seem like I'm about to doze off, but stepping back from the business to consider 2004 is just about the most important thing I can do. Being caught up in the hustle and bustle of the business means we can miss the big picture because we are too busy dealing with day to day issues. Every successful business I've seen has had a leader who has had long-term vision and focus.

So there you go. Sit back in a chair, close your eyes and dream. When someone asks what you are doing, you can safely reply "I'm developing the long term strategic vision for the business."

Cheers. I'm going back to sleep.........errr, I mean developing strategy.

Brendon