Monday, January 19  

How to attract more media attention for your show than you really want

One of the more popular shows here in Australia is one called "The Block". The producers drag 4 couples in and get them to renovate an apartment each in a block of apartments. The person who gets the most for their place at auction gets to keep whatever the place sold for above the reserve.

The rest just get fame and attention for about 15 minutes.

The show is just about to start. But already they have received more publicity than the previous series of the show did whilst it ran.

You see, it turns out that one of the guys on the show has a fairly recent conviction for being an accessory before the fact - of drug manufacturing.

Anyway, the media found out about the conviction and turned it all into a circus.

And the guy with the conviction (and his wife) then left the show. The amusing bit for me is they never expected the media to find out about the conviction!

A TV network has a hugely popular show. Trust me when I say every other media outlet is going to do just about anything they can to destabilise that show.

The media find out. They always do!

So I guess the question is this. If you were the media guy for the show would you be:

a) very sad this has happened,
b) very happy this has happened.

Being the cynic that I am, I'll go with b. There's nothing that attracts media like a controversy.

(The show's producers wouldn't have got these people on the show knowing full well what would happen, would they?? Nah! That's crazy. But if they did, would it be in their interests to leak the conviction? mmmmmmm!!!! Just kidding. I'm sure they didn't...........................................probably.)

Have a good day.

Brendon