Saturday, January 10  

Just one message thanks - otherwise I get confused

You need to identify and push the one key message of your business. Not 2 messages. Not 3. Just 1. And push that message all the time.

I never cease to be amazed at the number of advertisements, especially billboard ads, that clutter up the space with information. Way too much information.

Your audience is driving past at 100 km/hr. They don't have time to read an essay. Tell them your message then shut up! (And I mean that in the nicest possible way!)

Research shows that the more messages a billboard ad tries to convey, the less it is recalled. That's pretty simple. If there's too much the viewer is confused. When the person is confused they'll switch off.

So stop trying to tell a life story. Just find the benefit your customer identifies with and push that message. Good luck!

Brendon

Labels: business marketing