Saturday, January 17  

My full report - all for nothing

Howdy. Hope your weekend is going well.

I made a presentation to a client on Friday. It was a marketing plan for her business for which she had paid me a decent consulting fee. Many hours of research and work had gone into the planning and, in our assessment, I figured out that the client wanted it to be just an action plan.

So I developed an action plan of just 3 pages. 3 little pages.

After chatting with the client for an hour or so about our planning she was happy. She said "Okay, let's start."

She didn't even want to see a page!

Which makes me think. Why do I do a full report with surveys, demographics, strategy, planning, etc when all the client really wants is "What do I do next?"

Giving your client what they want is critical for any business. Does your client really want all the extra stuff you provide?

Cheers.

Brendon