Friday, January 16  

Okay, no mother-in-law jokes today. I promise.

She's a wonderful, wonderful woman with a heart of gold. And a head of wood.

Oooooooops. See what I've done there? I promised you something and didn't deliver. And that is a big issue in a lot of businesses. We're all so busy that we start of with the best of intentions. But sometimes, sometimes things just don't work out the way we want them to.

And we don't do what we say we were going to. I know I've done it (and you thought I was perfect!).

Do what we say

Doing what we say we will is a fundamental part of marketing. If you do it you'll be miles ahead of the competition.

One of our clients - I'll call her Carol.....after all, that is her name - always does exactly what she says. She never, ever misses a deadline or a commitment. And because of that she is head and shoulders above everyone else in her competitive world.

(She's also about 6 feet tall, which really does put her head and shoulders above everyone else.)

It is a hard and tough world out there. We need every advantage we can get.

Have a good weekend.

Brendon