The client I saw in Sydney yesterday is a successful businesswoman in an incredibly competitive industry. Not only is it male dominated, aggressive and cut-throat, but it is renowned for truning dreams to dust.
But my client has thrived and grown a wonderful business.
Why? Well, I'm glad you asked.
Here's what I've seen so far.
She's smart. She's savy. She's an incredible communicator. And then there's this:
She develops fantastic personal relationship. And when she does that she instills a sense of motivation and loyalty I"ve very rarely seen.
And here's a case in point.
My client had a Chrsitmas Party a couple of weeks ago. Despite only having met the client a couple of times, my wife and I were invited. So we flew down to Sydney and atteneded.
And what a great night it was. Food and fun. Wine and wonderful times.
My client treated us superbly and was very attentive. About halfway through the night's festivities my wife leant into me and said, "You make sure you do a good job for Trish!"
Through developing a personal relationship with us, Trish had instilled in my wife a sense of belonging, loyalty and commitment to her business. And that's amazing after just a few short hours!
And if anyone knows my wife......she's not a women to be messed with, questioned or crossed! Just kidding, my darling if you happen to read this ;-)
People like working with people they like. It's logical. Develop the personal relationships you want to build loyalty and commitment to your business.
Cheers.
Brendon
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