Jo and Bianka read this blog every day - quite often to catch up what's happening in the office! Mel doesn't read it much as I think she hears from me enough at home. (So Jo and B, don't tell Mel about the below!)
I'm writing this in an Internet cafe in King St, Sydney after having dinner at a place called Kingley's Steakhouse and Cigar Lounge. And the meal was fantastic.
* Started off with bread and a glass of wine.
* Then Smoked Salmon Salad. With a glass of beer and a wine.
* Then a superb well-cooked steak. With a glass of red.
* Then baked cheesecake with a glass of Noble One dessert wine.
* Then cheese and biscuits with a glass of Penfolds Grandfather Port.
* Then flat white coffee with an after dinner mint.
* Then a Monte Cristo No. 2 cigar with a Laphroaig whiskey.
A magnificent meal!
It was a magnificent meal and I enjoyed every minute of it.
I hadn't planned to go in and have such a big meal. It was just that I was wandering past and the sign caught my eye. I actually saw the "Cigar Lounge" part and imagined the aroma of a good cigar.
Consumers don't buy on logic.
It wasn't logical for me to have a meal like that - I probably added 2 kg and knocked a year of my life expectancy!
But we all buy on emotion. And the simplest things can impact on emotions.
Offer your products or services on an emotional basis and you'll sell more.
Cheers.
Brendon
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