A focus of the business this year will be the management side of our business. Aside from managing people, we'll also be providing training on presentation, dress, public speaking, etiquette (both business and social), etc.
I'm a strong advocate of creating a very positive first impression. Those first few seconds when you meet someone are critical and will basically set the tone for how you are perceived.
I was discussing this with a friend of mine and he was very dismissive of the whole first impression importance. His arguement was you can't judge a book by its cover (of course you can't, but the vast majority of people do).
Even Rocky knows it!
A few days after we had this chat he rang me up very excited. You see, he's a big fan of the Rocky series of movies. And when he was watching them he realised that if the film-maker wanted to demonstrate that someone was rich and/or powerful, they were dressed beautifully. If the person was meant to be poor, then they were dressed badly.
Sure, we shouldn't judge people by how they look. But almost everyone does. Very subtle differences tell people many different things (or they interpret them differently) - if you want to be perceived as being quality in almost any field, then you have to dress and act appropriately.
Dress better and you'll be treated differently. It's a gimme.
Cheers
Brendon
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