Saturday, February 28  

Branding - not just for cows

We've been doing a lot of branding work lately. In our research we've been reviewing what people perceive what is meant by a brand. The best definition I've come up with so far is:

A brand is a way to tell people a whole of information about the product/service/experience instantly.

* McDonald's
* Coke
* Heinz

Brands one and all. And I'd be willing to bet that you know a lot about each and every one of those. You also have perceptions of quality - and by that I mean quality across a whole range of issues pertaining to the brands mentioned. Ideas about taste. Ideas about freshness. Perceptions of value. The list goes on.

That's a brand. And that's the value of a brand.

Cheers. It's 12.30 on Saturday afternoon and we're about to go camping. Perfect summer's day, the boys are back from playing cricket, my lovely daughter is just getting out of the pool.

The camping ground is on the Pacific Ocean, about 1/2 hour's drive away. It's clean, quite and beautiful.

Hope you have a great weekend too.

Brendon the Camper!