Monday, February 16  

Don't underestimate the brand

We've been doing a fair bit of brand work lately. A travel agent, a nursery and a management company.

A bit of variety there, but they all have one thing in common.

We have to get the branding right. And by that I mean the corporate identity from:

* logo,
* stationery,
* web site,
* newspaper ads,
* signage,
* caps,
* shirts,
* packaging,
* loyalty cards,
* flyer,
* direct mail.

Everything.

Everything has to say the exact same thing. When you see 2 bits of material from a business they should be instantly recognisable as being directly releated to each other. If they're not then that business isn't doing itself any favours.

A strong brand can be the best thing for a business. How's yours looking?

Have a good night.

Brendon