Sunday, February 22  

Drinking beer in the name of research - all in a day's work

The things I do to get material for this web site!

The father-in-law and I visited a local sports club today. Sat down in the bar and had a few beers, watched the cricket on the TV and listened to a wonderful singer.

I'm a member of a few clubs around my house. There's the soccer club. The local surf club. And this sports club.

And one thing all of these clubs do well is create and foster a sense of community within them. There are raffles galore, special member discounts, member nights, theme nights, days to meet other members, a members business listing - the list goes on.

Everything is done to foster that sense of community. And there's a good reason why. It's because if you feel welcome, you'll return. If you feel like one of the family, you'll return lots.

What do you do in your business to generate the same sense of belonging? Maybe a loyalty card. Maybe a special discount group. Maybe a 'customers only' party.

Whatever you do, create a sense of community and your repeat purchase rate will go up.

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I then made the mistake of agreeing to go for a 30 km bike ride with my brother. Yeah. Real smart. 38 degree C. Sleepy after a few beers. A competitive brother.

Oh yeah, I'm smart!!

By the time we'd finished I was a heavy breathing, sweaty, quivering mess!

The point there? Don't drink beer then agree to go for a bike ride in hot weather against a brother who wants to crush you physically just for fun!

Don't say I don't give good advice ;-)

Cheers.

Brendon