Friday, February 6  

A fresh perspective

Howdy. Hope your day is going well.

Jo in the office is a talented soul. And talented at lots of things. One thing Jo has never done is write brochures for clients because.................well, I'm not actually sure why not. I've never thought to ask her.

Today I tossed a brochure job on her desk and we had a chat about the why's and where for's of brochure and I gave her some basic pointers. She then went away to learn more about the client's business so she would understand what they were trying to put across.

A couple of hours later Jo presented a wonderful concept for the brochure, with a basic outline of its structure. From what she has provided already, she's going to be great at this sort of thing.

And I think I know why

She may be so good at it because she brings a new perspective to it. She isn't constrained by training, or rules, or anything. She just presents the brochure so that it's clear, relevant and gets the message across.

A fresh perspective can be all that's needed to get great results.

Can you get a fresh pair of eyes looking at your business?

Have a good weekend.

Cheers

Brendon