Wednesday, February 11  

The importance of relationships

Howdy. I had a situation today that I'd like to relate to illustrate a point.

I have a client in another part of the country who rang yesterday desperately needing the following:

* Embroided caps and shirts
* 3 large signs
* A4 flyer designed and printed
* Full colour 1/2 page newspaper ad written, designed and developed to specifications
* Stationery

She rang yesterday and needs it all by Friday.

I rang the guy I use as my graphic artist (I'll call him Byron..........after all, that's his name!). I use him the majority of the time and also refer him a fair bit of work direct. We work well together and it's a great arrangement.

Because of the relationship we have, this is what has happened.

Today the signs, the stationery, the A4 flyer and the newspaper ad were fully designed and sent to print. The caps and shirts were designed and embroiding is being done tomorrow.

I hardly did anything. Byron dropped everything and got the work done. He rearranged his schedule to fit in my work because of our relationship.

I use him a lot. We look after him. I'm sure we could find cheaper graphic artists. No question about it.

But it's not about price. It's about value.

And it's about being nice. So that when a rush job comes in at the 11th hour, you can still get the job done. And that's what it's all about.

Have a good day.

Brendon