Thursday, February 26  

Making every single sale

Howdy. Jo and I have been in Sydney for the past few days seeing clients and finalising a deal.

Last night Jo and I drove out of Sydney with the intention of finding a motel on the highway so we could get an early start for our meeting about 100 km out of Sydney this morning.

That was the plan.

But then I got lost.

Well, actually more than a little lost. Well lost. Off the map kind of lost. (I really blame Jo - after all, she had the map!!) Having said that, I prefer to call it "temporarily disorientated" rather than "lost."

After we found the right road it was late. About 11 pm. After driving for what seemed like hours we couldn't find a motel. We eventually stumbled across a couple, but they were closed and no-one answered the reception bell.

Then finally, we located a "Formule 1" motel. Like the other motels, this one was closed for the night.

But unlike the others, this motel had a machine out the front that took my credit card. It then checked the availability of the motel, charged my card and gave me a print out with my room number on it, along with the access code to open the front door of the motel and the front door of my room.

I booked a room for Jo and we went in for a nice, snug sleep (My sleep wasn't that snug. Jo's room was across the hallway and I could hear her snoring from my room! Man, can she whistle a tune through that nose! Just kidding Jo. Relax.).

Make it easy

We have to make it as easy as possible for as many customers as possible to buy our product. And that's what Formule 1 does very, very well.

Further review today revealed that these guys are trialing a machine that accepts cash as well as cards (that's making the product accessible to even more customers).

And the info I've obtained is that these machines (depending on location, of course) make about 5 sales a night. 5 x $65 = $325. $325 x 365 = $118,625. I'm not sure of the profits of these sort of joints, but $118,625 on the bottom line is good rather than bad!

That's about it for now. I'll write a blog on 'the latest' page and then go to bed.

Have a good night.

Regards

Brendon