Thursday, February 19  

My Accountant wants me to get drunk......here's why

Howdy. It's 10.20 pm here and I've just called into the office on my way home after going for a run. The run was great - along the foreshore of the Pacific Ocean. Nice breeze, but still quite warm (24 degree C - that's 75.2 F).

I had a meeting with our Accountant on Tuesday. We reviewed some of our goals and strategies for the coming months and years. One bit of advice he gave me was to put my feet up, open a bottle of wine and just sit there and think about my vision for the business. Just where do I want to have it in 5 years time.

Those times of quite reflection can be very valuable. I know that they are for me.

Today we had a team meeting and discussed our short to medium term goals and strategies.

What to do with our web businesses?

We talked at length about how we should develop our web businesses. You see we own and manage a few web businesses - here's our Eczema site (we also have one in Australian $).

We are about to take on another niche health product. And we have a Pregnancy Calendar site, and we manage the site of another fairlyu decent e-commerce site on behalf of a client.

Our thinking was to join all of the businesses into 1 large health business. Lessens the workload, lots of simple synergies to make us more efficient, .....the list goes on.

So that was the decision today at about 3 p.m.

But I think I've just changed my mind.

You see, on the run I get thinking. And I seem to be able to think better when I'm running or swimming or biking - might be a sign of boredom!

I'm thinking (and I could be wrong) that we'll be better off with the smaller sites. Strong niches are eaiser to market. We have a loyal customer base already. We are able to sell a smaller business easier. That gives us more flexibility. And that makes us more cash fluid because we can sell easier.

We all think differently. And we all do our thinking differently.

Take the time to smell the roses and sit down and really think about the strategy for the success of your business. It can be the best investment of time you'll ever make.

See ya!

Brendon