Wednesday, March 10  

And the winner is..............................

..............envelope please.

The winner is..........you! You win heaps of free publicity, recognition as an industry leader, and much, much more.

Here's how to do it

Here's how to get almost guaranteed recognition and media coverage of your business. And recognition that places you as an industry leader.

And it's incredibly simple. Just do this:

Sponsor a competition within a specific industry. Start the competition yourself if you have to.

I can see it now: The Tailored Awards for Best Advertising Campaign on the Gold Coast, Australia.

Give a nice little prize. Send out media releases. Hold a little cocktail party and announce the winner. Send out more media releases.

(What would get even more attention would be a competition called: The Tailored Awards for Worst Advertising Campaign on the Gold Coast, Australia.)

People love reading about winners. And losers! And remember, marketing is just about giving people what they want.

Have a good day.

Brendon