Tuesday, March 2  

Could be a big day. Could be a slow day.

Tomorrow is the launch of another one of our own e-commerce web sites. We have developed a site for a specific product and it is set for some decent publicity tomorrow (it's going to be featured on a TV show). The web site will be featured.

We could sell 5,000 of the product, or we could sell 50. I don't know. I kind of have an idea because I've been involved in this exact same scenario a few times now. Sometimes the response is huge, other times not so huge.

Instinctively, I'll guess we'll sell just 50 of the product tomorrow.

That's based on knowing the market, the products, people's buying motivation and much more. It's almost instinctive. That's the wrong word......it's having an in-depth knowledge of the market and the mediums involved that means I can make a fairly confident guess.

And that's how it is for a lot of us. It's fine for me, or any marketer for that matter, to sit here and suggest how you can market your business. Quite often (!!) we'll know what we are talking about and provide solid strategy.

But don't discount your own ideas. Because they'll be based on an intimate understanding of your market developed over (probably) many years of blood, sweat and toil.

Wish me luck for tomorrow. I'll let you know how we go.

Cheers.

Brendon