Monday, March 1  

Doing what you promise - do you do what your business says you'll do? (3 "do's" and a "Doing" in 1 sentence - not bad!)

I've been going through my brain today trying to come up with an example of businesses not providing the fundamental promise of what they say they do. It hit me when I was thinking about whether I should join a car hire club so that I can get quicker service at the airports - basically so I don't have to fill in the same forms every single time.

Then I thought of which rental car firm I deal with. Budget.

Except they're not. Budget that is. They are the same price - or more expensive - than their competition. So their brand is false. They don't do what their brand says. Mmmmmmm.

So I looked on the Budget web site to see how easy it is to join up to avoid the delays in the airport. I have to contact them, then they'll get back to me.

But Hertz seem to do what I want (they provide more information on their web site) and I can get started online. And their rental rates seem less.

Most people are fickle buyers. Offer them a better deal and they'll consider it. Just like I am right now with Hertz.

Have a good night.

Brendon