Monday, March 22  

Don't meet expectations

Howdy. I sometimes think this blog sounds like a "I'll tell everyone how wonderful I am and how perfect."

Sure, we both know it's true. I am wonderful. And I am perfect! But it's not really the reason I write blogs like the one below.

In business you should never meet the expectations of your customers. It's simply not good enough. Sure, it won't make you any enemies. But it won't generate that all-important positive word of mouth about your business.

And I try and practice what I preach. Like today for instance.

Kimberly won the book

I've only just checked my email for the day - at 11.28 pm. The winner of our survey competition, Kimberly, has responded. You might recall Kimberly won the prize for doing the survey. A $50 book from Amazon. But that's not what I offered her. Offering that book would meet her expectations.

This is what I offered. I offered Kimberly a choice:

1. The $50 book from Amazon
2. My Web Design Business Kit - value of $197 US
3. $50 cash

Giving Kimberly a choice like that exceed her expectations. And that affects the way Kimberly feels about me (I assume, Kimberly, that you think I'm a total hottie??!) and in a positive way.

It's the little things that count.

Have a good day.

Brendon