Wednesday, March 17  

I'm a loudmouth and this was the plan

Before you read the rest of this blog, take a look at 'the latest' blog from Monday (if you haven't already).

I had lunch yesterday at a prestigious business club where a guest speaker (one of our clients) addressed about 30 of us. It was a meeting of 'business leaders' (I snuck in because I manage the speaker!).

One thing they did was ask each person to introduce themselves and talk about their business for a minute. These guys at the lunch were my perfect target market for a part of my business. How can I be remembered???

Loud mouthed and controversial

I was loud mouthed and controversial. And that's even before I got into the beer and wine!

Controversial people get attention. Loud mouth people get attention. Stick those 2 together and I'll get attention and I'll get noticed.

My introduction was this:

"Hello. I'm Brendon Sinclair. I'm an illogical, loud mouth, sexist clown. I make instant judgments on people. And these judgments are made on the barest of facts. But that doesn't bother me! You can't sway me - not even with logic!"

I then went on to talk about how the management side of our business provides training on management, image, etiquette, dress matters and grooming.

And I talked about the importance of those aspects in making that critical first impression the best impression.

That, hopefully, made me memorable and distinctive. And that should generate some interest. Which might become some business.

It's about differentiating yourself in the marketplace. Stand out. Be noticed. Get the business.

Brendon