Sunday, March 7  

Liking your own product

Some measures that many businesspeople use when reviewing products they sell are:

"Do I like this?"
"Would I buy this?"

I used to do the same with advertising we produced. Some simple experience soon taught me that it doesn't matter what I think. Does it achieve the desired result? That's the only real question.

I saw a good example of what we think of products today. After a massive clean-up at our house yesterday I loaded the car up with rubbish and was all set to go to the local tip (waste disposal).

My 2 sons have a friend here today playing. They were about to go for a swim in the pool. It's a lovely day here today - about 27 C (80.6 F).

But when they found out I was about to go to the tip they soon abandoned that idea! They wanted to come to the tip.

Play time at the dump!

And what a fine old time they had at the tip! Tossing bags of rubbish at the dump. Throwing rubbish as far as they could see. The boys absolutely loved it. When they eventually got back into the car they were very happy kids. All from 5 minutes at the tip!

It's another great example that it's not what you think will sell, or will work in an ad, or will make a good service - it is what your market thinks.

Have a good Sunday.

Brendon